Ideas and Concepts from Damian Davila
This is the screenshot of my email newsletters signup form at my blog.
I’ve been blogging since 2008 and it has always been there.
Right-hand side. Around the middle of the page, on every page of the site.
Today I wanted to share what I have learned on how to make email newsletters better.
Here is a list of 3 must-subscribe online newsletters to improve the quality of your email inbox.
On March 2012, Target Marketing revealed stats on customer acquisition topics of American business-to-business and business-to-customers marketing managers throughout 2011 and early 2012.
Despite the rise of social media, email topped the list with 86.3% of marketers planning to deploy this digital tactic. If you have a blog you can capitalize on this trend by leveraging you existing articles.
Email marketing is seeing a bit of a resurgence lately. An effective email marketing campaign can create lucrative results when used properly. Whether selling a product, strengthening a relationship, or increasing brand awareness, the email inbox is a still a powerful platform to connect with consumers.
As mentioned in the previous post The (Forgotten) Power of Email, there are four powerful reasons why email is still effective. However, as convincing as those four reasons are….you might want to just dip your toes into the water as opposed to diving headfirst into the email game.
The best way to do that is get acquainted with the various email marketing providers to see which one will be the best fit for your needs. If this is your first time implementing an email campaign, starting off light and simple will be much less intimidating and easier to maintain consistency. That’s why we put together a list of 4 email marketing providers that cater to simplicity and are inexpensive with starter options.
Continue reading “4 Simple and Easy Email Marketing Providers”
When working with business both in Hawaii and around the world, clients are often interested in jumping into social media. The conversation usually starts with a social media channel and how they can jump into it (e.g. “My friends told me about Facebook and they think it is the best way for me to reach potential customers. How can I get started?). Clients arrive with a correct answer to the wrong question. They are starting with the solution instead of focusing on the problem at hand.
During the first meeting with a client, the first step that we take is to forget about their preselected social media channel and analyze what is the challenge or objective that they want to tackle. After taking this step back and concentrating on strategy, I surprise my clients in making a recommendation for email. Here are a couple reasons why.
Aloha readers of idaconcpts.com,
My blog is Hawaii based and I am proud to announce that I was interviewed by Hawaii Business Magazine on the topic of email marketing.
You can find an article on 5 Steps to Email Marketing at HawaiiBusiness.com. You can follow them on Twitter at @hawaiibusiness.
Mahalo for reading,
Damian Davila
Founder and CEO, idaconcpts.com
While Groupon had a major screw up with its 2011 Superbowl ad, no one can deny that this company has one of the most effective email copywrite styles in the planet.
Here are some great lessons from Groupon on how to write effective email copywrite.
If you want people to actually read your e-newsletter instead of deleting it from their inbox, you need to make it worth their time. You need to provide a valuable and useful gift. That means NO “free” white papers on “how to make make your Twitter account reach 10,000 followers”. Make good use of the law of reciprocity and provide something really useful and free to your e-mail recipients.
What kind of rewards can you give? Shutterfly’s Wink is the king of e-mail newsletters that include a freebie. Wink offers readers 2 free photo strip credits on most of its email newsletters. Although Shutterfly is a for-profit business, nonprofits can easily follow their lead. Provide a product or service that your customers, clients and volunteers would find interesting. Provide a carrot that is truly valuable and reinforce to your readers how much they can achieve through your gift.
Here are the top 3 tips to make your e-newsletter a success:
Continue reading “Top 3 Tips To Make Your E-Newsletter A Success”
[Elysabeth Teeko likes to dabble in all kinds of blogging. She especially loves to stalk new tech and internet marketing news, as well as study interior decorating and other home-esque subjects. You can find her on twitter; @Elysateek.]
Email blasts- the right (and not annoying) way to do them
Email blasts, the epicenter of the direct electronic marketing world, are a popular tool that many businesses use. Because of the misuse of this tactic by a large number of companies, the approach has gained an unseemly reputation. Most people will simply discard emails that look like they originated from an email blast, and even the ones that are opened only rarely prompt the reader to act. So, how can you use the email blast technique correctly and effectively?
Continue reading “Email blasts – the right (and not annoying) way to do them”
Despite it appears that Facebook may be beating LinkedIn at the job seeking game, you can learn about how LinkedIn creates effective email calls to action.
During these tough economic times, as the U.S. Bureau of Labor Statistics reports that as of July 2010, the number of unemployed persons stands at 14.6 million and the unemployment rate, at 9.5%; LinkedIn created an effective (and well-timed!) email titled “Get hired faster: 1 month free Job Seeker Premium Account”.
Here’s how LinkedIn does it and what you can learn from it.
