Keeping Up with the Community

[This is a guest post from Amy G. Howard, Founder of Raleigh Special Tonight. Follow her at @amgenove.] Running a hyper-local website about daily specials can be quite grueling. In order to keep readers, you need to update at least once… Continue Reading

4 Tips for a Successful Email Newsletter

Through LinkedIn (find me at and Twitter (@idaconcpts), I receive a lot of questions about marketing and web analytics. By far, most business owners and marketing consultants have questions regarding how to get started with an email newsletter. Often I… Continue Reading

e-Mail Marketing: Template vs Plain Text

[This is a guest post from Zachary Zawarski of Zadling, a Google Apps Consultant] Two email newsletters that I signed up for were Mike Michalowicz and Brian Tracy’s newsletters. Most of you probably know Brian Tracy, a self-help author who… Continue Reading

e-Mail Marketing the Right Way: Provide Value

[This is a guest contribution by Zachary Zawarski of Zadling] I don’t subcribe to many e-mail newsletters, but if I do choose to opt into your e-mail list, you better make sure that you’re doing one thing: providing me with… Continue Reading

Average Email Campaign Stats of MailChimp Customers by Industry

Given that E-mail Permission Marketing: it works!, at idaconcpts, we’ve discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign. After you’ve learned how to Measure the CTR of Your E-mail Permission Marketing… Continue Reading

Good and Bad Birthday Emails

Yesterday was my birthday. Yay! I received gifts! Yay! I received one great birthday gift via e-mail and I felt like the kitty going “nom nom nom”. I received one terrible birthday gift via e-mail and I felt like the… Continue Reading

How Shutterfly Does Email Newsletters

– Playing Scrabble online? There’s an app for that. Finding great local concerts? There’s an app for that. Writing great e-mail newsletters? Sorry, there’s no app for that. Actually, if you or your company thinks that there is an automatic… Continue Reading

How Facebook Does E-mail Newsletters II

In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the  Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality,… Continue Reading