Web Analytics – Page 4 – idaconcpts.com

Google Analytics for Beginners

One of the pivotal aspects of running your business entails the process of taking stock. Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers.

So what exactly is Google Analytics?

Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise. By registering for this service you would stand to gain comprehensive stats pertaining to the number of page views your site is receiving, the average time spent by each visitor, the total amount of visits etc. Additionally you can keep tabs on a variety of your marketing campaigns including email marketing and pay per click.

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The Importance of H2 Headings

What are H2 headings?

An H2 heading is plain text that lives between these HTML tags: <h2> and </h2>.

An H2 heading is the next prominent piece of text on a web page after H1. It’s like the subheadline of a newspaper or magazine article – it helps readers quickly understand what a subsection of a page or post is about. For example, by marking up “What are H2 Headings?” using H2 on this article, it is clear to both human and computers that this paragraph explains what H2 headings are. Sounds simple? That’s exactly the point: Making your article easier to navigate.

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Perfecting the Product Page

To help you create product pages that empower shoppers to make the right decision and head to checkout, Adobe is offering a great guide authored by the etailing group. This paper will help you optimize your product page strategy, guiding you on numerous tactics, including:

Maximizing imagery to sell your products
From minimalist to information-rich product pages, deciding which approach is right for you
Differentiating, interactive tools you can deploy to help shoppers truly visualize or customize your products

This guide includes examples from Victoria Secret’s, Macy’s, Under Armour, Office Depot and more.

Download Perfecting the Product Page [PDF].

What is Conversion Rate Optimization?

Every online business watches certain statistics about its website like a hawk. A website is designed to facilitate transactions, whether they involve purchasing products from the site itself or being redirected to another site. These transactions are a measurable variable that can be studied statistically. Each transaction represents a successful transition from visitor to customer. This transition is known as a “conversion.” Every conversion can be tallied and measured against the total number of visitors. The number of customers divided by the number of visitors yields a percentage that is called the conversion rate.

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Revisiting the Online Marketing Suite

Here’s another great independent report from Joe Stanhope from Forrester Research.

forrester-research-joe-stanhope

Do siloed measurement channels, disjointed customer experiences, and flawed attribution still remain problems in your organization today? If so, it’s likely that you do not have a comprehensive platform for managing, measuring, and optimizing data and content across channels.

In this independent report, Forrester Research shows how marketers who use an online marketing suite are able to solve these challenges with a centralized data hub.

Download Now [PDF]

Get Your Content Under Control

Internet marketing statistics are sobering stuff. I mean really sobering.

Did you know anywhere up to 80% of your potential customers will be using the information they get from the web to decide whether or not they do business with you?

To most consumers that doesn’t extend past typing your name into a search engine and glancing over the first five to ten things that pop up – what will they see?

Go ahead and see for yourself.

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How Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence

Aloha Readers of idaconcpts.com,

Here’s a great independent report from Forrester Analytics.

forrester research joseph

In this independent report, Forrester Research’s Joseph Stanhope shows how marketers who use an online marketing suite are able to solve these challenges with a centralized data hub.

This independent report discusses:

The components of an online marketing suite
How to create a multichannel marketing strategy
The cost savings and ROI boost of centralized data

Download this Forrester report today to get an analysis of current vendors and technologies that can help you move toward a more efficient and integrated approach to multichannel marketing.

Download Now

Google Targets ‘Scraped’ Content and ‘Content Farms’

In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users.

The move ensures the continuance of the Internet adage, “Content is King!” According to Google, its algorithm tweak “noticeably” impacted 11.8% of its search queries, dropping the search engine results page (SERP) rankings of sites that “copy content from other sites or sites that are just not very useful,” while providing better SERP rankings for “sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

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How to Test New Website Ideas

testing website ideas Good ideas come and go every single day, and you can spend hours day dreaming about a beautiful web site idea that you have in mind.

Creating a website can take a lot of time and this deters a lot of people from actually getting around to making that idea happen. Even more, you don’t want to spend time on something that may not work anyways.

So, here lies the dilemma: How can you you test new website ideas without working on them?

Here is a solution.

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