Ideas and Concepts from Damian Davila
We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. This is perhaps where more optimization goes in as this is where we can actively see the cash draining out of our budget.
Continue reading “Why your AdWords Landing Pages Should Match your Brand”
If you have a blog you may assume that anyone who comes is a reader of your site. But that is a common misconception, and only some of those who come to your blog will be readers, and the rest will be visitors. You may wonder if there is really a difference, but there is and the distinction is an important one. It will give you the data you need to start planning posts based on your most important demographic.
So, what is the difference? A visitor is someone who comes to your site looking for some specific information or item. They have been on a search engine and directed from there, or from some kind of third party affiliate that has listed your link. They are wanting something directly, and if you don’t have what they are looking for they will move on without a second thought. Chances are they will never fully search your site, and will never come back. They help to push up your daily statistics, but they are not who you need to focus on.
Continue reading “Visitors and Readers: Which Are Which and How Do You Please Them?”
I don’t think I’m going to upset too many individuals when I say that Firefox is the SEOs browser of choice. Although it must be said that Google’s Chrome browser does now have some very nice extensions, Firefox has lead the way when it comes to flexibility for a very long time.
There are plugins for almost anything SEO related that you may want to do with your browser but then there are those plugins that nearly all SEOs have. Lets get started with the SearchStatus plugin for Firefox. This is one of the most complete and unobstructive plugins when it comes to the matter of getting all you standard SEO metrics in one place. You can check the page rank, alexa rank, compete rank as well SEOMoz’s mozRank simply from the status bar in graphical or text format. On top of this you will be able to quickly load sites to check your back links, search engine saturation and many other useful bits of information straight from the status bar of Firefox.
So we spend plenty of time on Facebook nowadays: talking, exchanging photos and just browsing. Is there any way to make use of all this mess? Can social media talking really turn useful?
Here’s a simple example: say, I want to buy a computer and I want Facebook to help.
My first obvious step is to SEARCH. So I use that handy search field right on top of the screen. I go ahead and type my very first search phrase that comes to mind: [dell coupons]. What can I say, I am using Google most of the time and I am that straightforward.
Obviously, this simple approach won’t work with Facebook: the first tab I see there is pretty much useless. It’s the collection of the related (spammy) groups and applications that won’t give an instant answer to my question: how to quickly find a good rebate (besides, most of these are never updated).
Continue reading “Will Facebook Search Become Google’s Competitor?”
For the most part, search experts use their powers for predictable reasons: helping their own or their clients’ site become more visible on search engines for targeted keywords. Over the past few years SEO has become necessary to keep up with the competition online and today is a multi-billion industry. But an Atlanta-based SEO volunteer group has been using their powers for other reasons altogether — reasons that are both more personal and more political.
In Atlanta, a group of SEO volunteers have been using search engine optimization tactics to wage a “Google war” against Georgia’s Republican candidate for governor, Nathan Deal. The effects of the campaign have been hard to ignore: Every time a user types “Nathan Deal” into Google, the search engine instantly suggests “Nathan Deal ethics”. Try it yourself!
Continue reading “In Heated Race For Georgia Governor, Is Blackhat SEO Pushing The Limits?”
It’s a thin line to walk between ensuring search engine optimization and keeping your readers satisfied with your content.
If your content awkwardly uses SEO keywords you can easily turn off your readers.
Also, too many SEO keywords can hurt your ranking on Google and other search engines as well.
Follow these six tips to help your content maintain the balance between marketable and valuable.
Continue reading “6 Ways To Ensure SEO and User Satisfaction with Your Content”
Whether you create a website or blog as a hobby or as to improve the online presence of your business, you will always have the dream that somehow (maybe magically!) people will flock to your website, fall in love with it, and keep coming back.
The reality couldn’t be much different.
Consider this: back in August 1995, there were only about 18,957 websites in total around the world, which means that any new website had a better chance of standing out from the others. As of 2003, Reuters estimated the number of websites on the Internet to be about 550,000,000,000. When you fast forward to 2010, the numbers just become unimaginable.
How do you expect to increase website traffic? Here are 5 issues to consider.
Continue reading “5 Issues to Consider to Increase Website Traffic”
One of the most common dilemmas owners of successful sites face is how to expand their web businesses to different countries.
The most common questions are:
1. Is launching a site in a different country going to have any impact in my existing rankings?
2. Are there any duplicate content issues if all sites are going to be written in the same language (e.g a site for the UK and another one for the U.S or Australia)?
3. Does Google give more value to sites which site be hosted within the targeted country so they rank higher than if hosted elsewhere?
Continue reading “SEO for Sites in Various Countries/Languages (International SEO)”
Often an image conveys a message better than a 1,000 words.
University website designers, do you get the message?
Many website owners as their businesses expand they come to the dilemma of splitting their sites into a few microsites so they can rank better for their targeted terms.
This is not really an easy topic and before you make such a radical move there is a lot to take into consideration.
The first thing you need to ask yourselves is why would you want do something like that?
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Continue reading “One Site Fits All or Better Having Microsites?”
