Ideas and Concepts from Damian Davila
What do Facebook users want?
From obsessed Facebook users to so called social media socialites to marketers, everybody wants to find out what is popular on this social networks.
Finally, thanks to Chitika, Inc. they all can put down the magical 8-ball and have some guidelines.
Founded in 2003, Chitika (pronounced CHIH-tih-ka), is a full-service on-line advertising network serving over 2 billion monthly impressions across more than 80,000 websites.
At the end of February 2009, Facebook launched Facebook Pages as a way to allow businesses and brands to strengthen their online image on Facebook and increase their potential interaction with Facebook users.
A Facebook Page looks very much like a regular Facebook Profile and there are several organizations and business that have one such as AT&T.
According to official figures from Facebook, there are:
No matter how impressive these figures are.
Apparently they are not enough for Facebook. Here’s why.
William Darrell “Billy” Mays, Jr. was a TV direct response advertisement salesperson most notable for promoting OxiClean, Orange Glo, and other cleaning, home based, and maintenance products.
His distinctive beard and impassioned sales pitches made him a recognized television presence all around North America.
Billy Mays understood that nothing convinces a customer to buy a product than actual demonstrations of the product.
Video demonstrations are a savvy strategy for online retailers and wholesalers (e.g. bulk material handling) because the number of online video viewed has been steadily growing, as reported by eMarketer, and has a high click-through rate when compared to its alternatives.
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Robert Pattinson.
Kristen Stewart.
Robert Pattinson and Kristen Stewart Dating!
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You may or may not have an opinion about this.
However, if you’re in the online marketing business you should definitely start paying more attention to the celebrity entertainment industry.
Celebrity Style news are a strong source of Internet traffic.
Let’s review the impact of using keywords related to the celebrity entertainment industry.
Yesterday was my birthday.
Yay!
I received gifts!
Yay!
I received one great birthday gift via e-mail and I felt like the kitty going “nom nom nom”.
I received one terrible birthday gift via e-mail and I felt like the kitty going “nooo it are my birthday”.
Here’s the story of one company that sucks at doing birthday themed e-mails, and another company that got its stuff together.
You signed up for Google Buzz.
You had the option to start following the people that you e-mail and chat with on Gmail.
You used Google Buzz for a while.
Then something happened.
People you never heard about, started following you.
And following you more.
Why?
Here are some unedited responses from actual Google Buzz users to the question:
On January 27th, 2010 Apple launched the iPad.
“iPad is our most advanced technology in a magical and revolutionary device at an unbelievable price,” said Steve Jobs, Apple’s CEO. “iPad creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive and fun way than ever before.”
The iPad is tablet PC that runs the iPhone operating system.
Basically, it looks like a giant iPhone.
Scratch that, a giant iTouch.
The iPad’s responsive high-resolution Multi-Touch display lets users physically interact with applications and content. iPad is just 0.5 inches thick and weighs just 1.5 pounds— thinner and lighter than any laptop or netbook, but still bigger than a portable iTouch or iPhone.
The iPad includes 12 new innovative apps designed especially for the iPad, and will run almost all of the over 140,000 apps in the App Store. iPad will be available in late March 2010 starting at a rumored price of $499.
The iPad comes in two versions—one with Wi-Fi and the other with both Wi-Fi and 3G. iPad includes the latest 802.11n Wi-Fi, and the 3G versions support speeds up to 7.2 Mbps on HSDPA networks. Apple and AT&T announced 3G pre-paid data plans for iPad with on-device activation and management.
The iPad has 3 important problems.
Let’s start with the biggest issue .
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Playing Scrabble online?
There’s an app for that.
Finding great local concerts?
There’s an app for that.
Writing great e-mail newsletters?
Sorry, there’s no app for that.
Actually, if you or your company thinks that there is an automatic way to do e-mail newsletters, there’s none.
That is why we need to learn from the pros and if there is one organization that is doing e-mail marketing right, it is the Shutterfly’s Wink team.
Mathematics.
Math.
One of the first word that comes to mind is geek.
Geeks love technology but that doesn’t mean that geeks love math.
As a mathematics teacher for 3 years and a current GMAT instructor, I know too well the challenges of using technology in teaching math to students of any age.
Here are 2 important challenges when using technology in the math classroom and why tech geeks don’t necessary love math.
There are 3 irrefutable facts about online video advertising:
1. The number of US online video viewers is consistently growing year after year.
2. In Europe, online video ads have the highest click-through rate out of all types of online ads. This trend has been observed in the USA as well, but there are no specific numbers, yet.
3. In the US, online advertising growth is the format that is expected to have the biggest growth.
Do YOU know what consumers want from online ads?