How to Get Started with Social Media Advertising

social media advertisingSo many social media options, so little time.  The rapid rise of social media has allowed skillful individuals to reach thousands of others at little or no cost other than manpower and wit.

However, as more and more people join the social media movement, it no longer takes just manpower and wit to win the attention of social media users.  What’s a entrepreneur, blogger, or content developer to do?

The answer lies within a smart investment in social media advertising.  There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter.

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3 Tips for Creating a Great Resume

The resume introduces you to potential employers. It is the hook that grabs them in so that they choose to sit down in an interview just to learn more. A carefully crafted resume can open doors that will help you land that job that you have always wanted.

poly character businessmen

There are hundreds of resume professionals that will take your money to create a document just for you. They have the expertise to get the job done quickly. But with a little time and patience, you can create a resume that has all the right stuff.

Here are 3 tips for creating a great resume.

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User Interface Design: Some Simple Tips

podiumUI design can be a big hit or miss. Often times we try to go for form over function, without really thinking about what the user wants and need.

Sure, flashy flash websites are awesome, but what happens when the load time is 30 seconds? What happens when a user comes to your site and watches the flash intro, but loses interest and doesn’t proceed any further because they weren’t on an informational landing page?

What happens when you launch contests that have confusing and dizzying design where the user can’t understand what to do or where to go?

Let’s take apart a website that recently launched a user powered tournament. They have a very unique tournament system- not replicated at this moment by any other site- that allows users to vote on matchups through 6 rounds of voting- til they get to the final round.

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How to Remove LinkedIn Connections

Have a LinkedIn connection that messages you too much about “how to learn to create a Twitter account with 5,000 followers in one day”?

How about the one that invites you to every single one of the groups that he creates on a weekly basis?

Or maybe the one that has a daily poll that you must just answer!

Here’s how to remove those annoying LinkedIn connections.

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Using Contract Software to Manage Your Business

contract management softwareSince there are limited resources as a small business, you have to work to simplify your finances and documentation systems. Simplifying your documentation would include the records of contract that are current and in negotiation.  As your business thrives there will be more contracts for your business to handle, and it’s important to consider contract management software for its benefits.

Excess Paper Limits Resources

First, contract management software reduces or eliminates paper waste, which can limit resources with complicated filing systems in your office. Instead of piles of documents that make it difficult to know which contracts need to be dealt with, you will have a simplified system on one database. The software will also keep track of the different stages of the contract, from deadlines to renegotiations.

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How to View Google Offers Near You

google offers leakLast week, Google sort-of confirmed to  Mashable about the existence of Google Offers by reporting that:

Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted.

Today (01/27/11), Google Offers had a soft launch.

Learn the trick to view the Google Offers in your area!

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How to Host a Succesful Web Contest

Dive off!Everyone loves to be a winner, receive recognition, and get things for free. As such, if you are searching for ways to increase your website’s traffic, consider hosting a web contest to appeal to those basic human desires.

If developed correctly, the contest could even boost the company’s sales for months to come. However, if planned incorrectly, a contest can create the opposite effect and leave you regretting taking on the project. Here are five tips for avoiding the most common web contest pitfalls:

1. Determine Contest Purpose

Every contest your company hosts should have a predetermined purpose. Before starting the contest, establish a few goals. A few common contest goals are increasing website traffic generating public awareness of your company. Then, when the contest is finished, you can measure whether or not it was a success based on the outcome of that goal.

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Focus on your Core Business by Using Digital Document Management

xerox mr cleanThe current marketing campaign from Xerox is very effective because it’s built on a simple business insight:  In any given day how much time do we really spend on our core business?

When business processes are running efficiently, you are free to focus on the critical work that counts most, your core business, your real business.  And that’s where  digital document management comes in.  You need to find a partner who can take care of the back office technology and services so you can focus on real business – the things that you made great in the first place.

Here are some common business challenges that you can tackle through hiring a digital document management expert.

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Review of the Online Group Buying Industry

Group buying is a trend that had incredibly growth throughout 2010. Group buying, which refers to social buying or collective buying as well, is the buying an offer which has been significantly reduced, due to the fact that it is only valid if enough buyers are found.

From the graph above, you can take a look at the number of monthly unique visitors from the top 2 group buying websites in North America:  LivingSocial, and Groupon. As you can see, another player in the group buying industry, Tippr, does not even come close to the number of monthly unique visitors from LivingSocial and Groupon throughout the period April to December 2010. Here is a short review of these 2 key players in the online group buying industry.

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