Ideas and Concepts from Damian Davila
On 10/23/2009 Facebook sent out an e-mail newsletter titled “Ads Manager Announcement” to its Facebook Advertising users.
This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.
A MBA degree is a highly coveted degree for online marketing practitioners because it backs up our professional practice. However, throughout our MBA education we are hardly exposed to a field that is very relevant to our practice: online education, also known as educational technology.
The field of Educational Technology (ET) explores the potential use and impact of learning technologies in a variety of contexts, and determines good practices of curriculum design and technology integration.
Educational technology programs such as the Master of Educational Technology at the University of British Columbia provide learning opportunities in:
What name do you like best for a “locals recommend” tourism website?
a) whatlocalsknow.com
b) wearelocals.com
c) localsknowbetter.com
d) wherelocalsgo.com
e) other
This is the poll that I shared to my LinkedIn network using LinkedIn polls.
It appears a as a pretty straightforward question, however I learned a lot from the comments of my LinkedIn network.
Here are the key things that I learned from this poll.
There was a great response to the article on how to attract fashionistas online and even Avinash Kaushik, Google Analytics Evangelist, stopped by to comment on it.
Let’s recap on the conclusions from the original article:
The second conclusion is very relevant with the booming industry of widgets. For an overview of how widgets look and feel like, take a look at the guys of Sprout.
To provide a better insight on the world of widgets and unobtrusive ads in the online fashion industry, I was contacted by Poonam, a Product Manager at Harbinger Group. Poonam looks after Raptivity Web Expert software to make websites interactive without programming. She holds a Bachelors degree in Computer Engineering and is an active blogger.
Flickr.
Photobucket.
Facebook.
These are just some of the many options available these days for sharing photos online. I’ve always wondered what are the true drivers for one person to choose one option over the other, so that is why I started this online poll at LinkedIn.
What drives you to choose a service to share photos online?
Continue reading “What drives you to choose a service to share photos online?”
A couple days ago I ran into a good friend that is trying to make it big in the fashion industry. She is one of the coolest persons that I’ve met: a Japanese born gal that grow up in Mexico speaking mostly English and moved to Montreal to work in the field of fashion design.
We started talking about her experience in Montreal and how the economy has hit the fashion industry pretty hard. Not only is she having a hard time hunting for a job, but she has noticed that most fashion websites that she’s visiting are starting to (gasp!) advertise more and more.
Here’s a review of what I learned about the user experience of a fashionista visiting a fashion related website: what turns her off, what engages her, and what are her thoughts about online surveys.
Back in May 2009, I wrote a review of the application LinkedIn Polls available on LinkedIn and how LinkedIn Polls can be used to do some great permission e-mail marketing polling.
I strongly believe that this LinkedIn application is a great way to gather data fast and to create actionable bar graphs that you can e-mail to your colleagues. More importantly it follows the fundamentals of permission e-mail marketing by making polls more personal, relevant and anticipated.
On this post I wanted to provide an example of how we can use LinkedIn Polls not only to meet the fundamentals of an e-mail permission marketing campaign but also to gather useful qualitative data from your respondents.
Continue reading “Keeping in Touch with Classmates via Facebook”
Back in March 2009, we reviewed that video ads are a savvy strategy for marketers because the number of online video viewed has been steadily growing, as reported by eMarketer, and has a high click-through rate when compared to its alternatives. We found that the success of online video ads lies in the law of reciprocity.
The law of reciprocity by Robert Cialdini, in his book, Influence: Science and Practice (New York: Harper Collins, 1993). Basically, the law of reciprocity boils down to this: “a person can trigger a feeling of indebtedness by doing us an uninvited favor”.
Online video ads are a form of entertainment and people are willing to be entertained. An IBM study reveals that almost 60% of its study respondents said they were willing to provide to advertisers some personal information about themselves in exchange for something of value, such as access to high-quality music videos, store discounts or airline frequent-flyer points.
Therefore, the success of online video ads lies in the law of reciprocity.
Continue reading “The Law of Reciprocity and Direct Mailing Campaigns”
A summer 2009 survey conducted by Harris Interactive for CareerBuilder.com indicates that only 26% % of U.S. HR professionals use LinkedIn to search for the names of their job candidates. This percentage is lower than the 29% of U.S. HR professional that use Facebook and the 47% that use Google for the same purpose.
This statistic reveals the fact that there appears to be a misunderstanding of the true networking power of LinkedIn by HR professionals.
So, what is LinkedIn? Here’s the answer from its developers:
However, HR pros seem to be missing the vision of LinkedIn’s founder, Reid Hoffman (yes, that’s a link to his LinkedIn profile). On August 25, 2008 , in an interview with Fortune, Hoffman explains that the main goal of LinkedIn is to improve the life of its users. In his own words:
What I realized before PayPal was sold was that there was going to be a confluence of two forces.
One was how the world of work is changing — every individual is now somewhat entrepreneurial. They’re getting the next gig themselves.
The other was the Internet, which could empower all these individuals to establish profiles online so that people can find them. You’d be able to use your network to get access to people to better chart your path.
I started LinkedIn because changing people’s professional lives is a massive transformation.
Continue reading “Using the True Networking Power of LinkedIn”
In August 14, 2009 I wrote about how web visitors are flocking to career sites such as Hotjobs and Monster during the current recession. More than 65 million visitors checked out career sites in June 2009. This is great news for career sites because that provides a lot of leads for the HR professionals that post jobs at career sites.
Continue reading “How HR Professionals Analyze Your Facebook Profile”