Behavioral Targeting Doubles Ad Effectiveness

behavioral targetingWhile behaviorally targeted ads have been heavily criticized by privacy advocates, the data from a 2009 Network Advertising Initiative (NAI) study suggest that they will continue to be used by marketers and publishers.

Here are the 2 main highlights from that 2009 NAI study.

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Winklevoss Twins Lose Appeal to Facebook

winklevoss zuckerberg lawsuitThe Monday April 11, 2011 ruling from Judge Alex Kozinski, chief judge of the U.S. Court of Appeals for the Ninth Circuit in San Francisco, appears to put an end to the ongoing legal battle between  Cameron and Tyler Winklevoss and a third Harvard classmate, Divya Narendra,  and  Mark Zuckerberg.

The trio of the the “Winklevii” (nickname given to the twins by Zuckerberg, according to The Social Network movie) and Narendra  filed suit in 2004 against Facebook and CEO Mark Zuckerberg. The trio alleged that Zuckerberg had stolen the idea for Facebook from them.

Here’s a video showing the real-life Winklevii discussing the movie and showing a very different opinion than Facebook employees have expressed about the events.

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Baby Boomers Get Connected with Social Media

As social media networks have been assimilated by younger generations, it was only a matter of time until the older generations would catch up.

us internet users

From the table above, it can be clearly seen that there is little room for growth for social media in the Millenial and Generation X age groups. However, there is a lot of room for penetration in the Baby Boomer and Mature demographics.

What causes the adoption of social media networks by older generations? Here are 2 potential causes.

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8 Basic Yet Necessary Tools or Plugins for your Site

website pluginsThere are many basic, yet overlooked, tools and plugins that you can add into your website arsenal to add functionality and intention to your business or personal site.

While these are a totally different beast than going the advertising campaign way, there’s still something to be said for having an extremely functional and user friendly site for brand recognition.

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Groupon’s US Revenue Numbers Falling

groupon logoWow. Did you just read that headline, right?

With a rumored market valuation of about $25 billion and a possible IPO, how would it be possible that Groupon’s revenue is falling at home?

Here are 3 potential reasons.

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Meet the Chinese Groupon: GaoPeng.com

gaopeng.comChinese social startups are thriving.

If you look for a Chinese version of Facebook, you will find Renren.com.

If you look for a Chinese version of Twitter, you will find Weibo.

It was only a matter of time, that the online group buying industry will have its pioneer in China.

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How to Really Control a Screen in Times Square

Back in March 14, 2011 there was a man claiming that he knew how to hack video screens on Times Square and to prove it posted a YouTube video.

Unfortunately, it turned to be marketing ploy for the movie “Limitless“, where Bradley Cooper takes this miracle drug called NZT and gets super smart.

So it is really possible to really control a screen in Times Square?

Apparently, Adi Isakovic, a 27-year-old entrepreneur, is able to do that with his product, TubeMote.

Check it out:

Millions Of WordPress.com Blogs On Pause Due To Back-End Outage

wordpress problems

WordPress.com has informed several bloggers around the world that they are experiencing an internal, programmatic error. The error seems to be affecting the entire site network, so it’s millions of sites and people’s personal blogs.

Most of the 18 million WordPress.com publishers trying to access their back-end are currently receiving this error message:

“We’re experiencing some problems on WordPress.com and we are in read-only mode at the moment. We’re working hard on restoring full service as soon as possible, but you won’t be able to create or make changes to your site currently.”

According to the WordPress.com official Twitter account, this problem is not caused by a DDoS or other attack.

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How to Easily Remove Any Facebook Application

remove facebook appFacebook, center of the online universe. As the single most popular social networking website ever created, it has become a major hub for communication between friends, family, colleagues and even strangers from across the world. It has also become a major place for quizzes, gaming and other fun little activities that are easy to find anywhere on the site.

But what happens when you use an application and you don’t like it? Maybe it turns out to have spyware attached, or gives your personal details to third parties. Or you just don’t use something anymore, such as Farmville or Vampires or any other popular Facebook game. Whatever the reason, you aren’t stuck with it on your profile forever (thankfully). You can easily remove it, and get rid of all updates. You can even get rid of the requests from friends.

Here’s how to get rid of any Facebook Application.

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