The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013.
With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Here are some innovative apps that can legitimately increase a company’s brand presence as well as sales.