More than 65 million visitors checked out career sites in June 2009. About 45% of HR professionals in the United States are using at least one social network to check on those leads.
A summer 2009 survey for CareerBuilder.com conducted by New York based research firm, Harris Interactive, indicates that 47% of U.S. HR professionals use Google to search for the names of their job candidates. 29% of U.S. HR professionals use Facebook and only 26% use LinkedIn to check on the job applications that they receive.
This is bad news for Linkedin because they claim to provide a service to benefit and advance their registered user’s career.
If it wasn’t enough with the Twitter direct messages (DMs) with offers about “making money with Google” or “make $500 a day online”, now there are more kinds of Twitter spam that you can add to your list.
From Wikipedia: MacHeist is a website that resells Mac OS X shareware. The site has become known for its marketing tactics. These tactics include challenges (or “heists”) that entitle successful customers to free software licenses and/or discounts, as well as the concept of selling software in a bundle that increases in size as more customers purchase the bundle. The site was founded by John Casasanta, Phillip Ryu, and Scott Meinzer.
On the past 2 weeks, I have received a lot of Twitter direct messages (DMs) with offers about “making money with Google” or “make $500 a day online”.
It appears that I am not the only one.
These Twitter direct messages are not only annoying but they kill in less than a second all the reputation that we took so hard to build through our tweets.
On 10/23/2009 Facebook sent out an e-mail newsletter titled “Ads Manager Announcement” to its Facebook Advertising users.
This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.
I strongly believe that this LinkedIn application is a great way to gather data fast and to create actionable bar graphs that you can e-mail to your colleagues. More importantly it follows the fundamentals of permission e-mail marketing by making polls more personal, relevant and anticipated.
A summer 2009 survey conducted by Harris Interactive for CareerBuilder.com indicates that only 26% % of U.S. HR professionals use LinkedIn to search for the names of their job candidates. This percentage is lower than the 29% of U.S. HR professional that use Facebook and the 47% that use Google for the same purpose.
This statistic reveals the fact that there appears to be a misunderstanding of the true networking power of LinkedIn by HR professionals.
So, what is LinkedIn? Here’s the answer from its developers:
However, HR pros seem to be missing the vision of LinkedIn’s founder, Reid Hoffman (yes, that’s a link to his LinkedIn profile). On August 25, 2008 , in an interview with Fortune, Hoffman explains that the main goal of LinkedIn is to improve the life of its users. In his own words:
What I realized before PayPal was sold was that there was going to be a confluence of two forces.
One was how the world of work is changing — every individual is now somewhat entrepreneurial. They’re getting the next gig themselves.
The other was the Internet, which could empower all these individuals to establish profiles online so that people can find them. You’d be able to use your network to get access to people to better chart your path.
I started LinkedIn because changing people’s professional lives is a massive transformation.
In August 14, 2009 I wrote about how web visitors are flocking to career sites such as Hotjobs and Monster during the current recession. More than 65 million visitors checked out career sites in June 2009. This is great news for career sites because that provides a lot of leads for the HR professionals that post jobs at career sites.
In June 2009, I posted a slide show presentation trying to answer the question “Does Digital Media Advertising Make $en$e?“, which used some examples such as Google’s Picasa and Skitch to provide insights into this topic.
Recently eMarketer released the results of a survey of 211 participants indicating their use or plan of using social media marketing.
Of those 59% who responded that they social media marketing is currently part of their marketing activity, more than 50% indicated that Facebook, Twitter, blogs, and online videos are the core of their social media marketing strategies. From those that are planning to implement or are not using or not planing to use social media marketing, it appears that they seem to be stuck on trying to answer the question: “Does Digital Marketing Make $en$e?”
I would like to point out a couple of important problems that become clear with the results of the survey above:
No funding for social media budget: If you’re not willing to set up a budget for a marketing campaign, how are you expecting to create leads for sales or actual sales? The GIGO concept applies here. If you’re putting in $0, you will most likely get $0 in return. Yes, setting a Facebook Page is free, but you do need to spend a bit of targeted advertising to reach to more people. Yes, it’s free to set up a LinkedIn Group, but you do need a business account to be able to view more search results and get more InMails.
There’s no established way to measure social media: Are you kidding? It’s the same way that you measure any marketing campaign: How many leads or sales did your marketing created! (This of course, depends on what type of organization is running the campaign: it could be calls to an 1-800 number, or downloads of a registration form for a seminar, or registering to receive a newsletter). All you need is a strong web analytics package such as Clicktracks or Google Analytics.
Don’t know enough about social media: Then what are you waiting for? Employ a couple interns to decipher what you don’t understand to you. If you don’t have the time to find out, then pay somebody to find out for you. Note: don’t invest in a marvelous web analytics or social media optimization package without having properly trained staff in place. In social media marketing (as well as in web analytics), follow the 90/10 rule: 90% of your social media marketing expenses should be in the people and 10% in the equipment/software. 2 employees well educated in web analytics can achieve far more than 1 software.
Even if you “feel” that you don’t need any online presence at all, do probe further into fulling supporting your reasons. Don’t be surprised if you find that at the very least you must take care of your presence that happens from search engine visits.
If done properly, social media marketing makes $en$e.
More than 65 million visitors checked out career sites in June 2009. About 45% of HR professionals in the United States are using at least one social network to check on those leads.
This is a question that I get on a daily basis.
I strongly believe that this LinkedIn application is a great way to gather data fast and to create actionable bar graphs that you can e-mail to your colleagues. More importantly it follows the fundamentals of permission e-mail marketing by making polls more personal, relevant and anticipated.
