Category: Social Media

How to Lose Your Twitter Followers in 5 Easy Steps

how to lose twitter followers in 5 easy steps

Twitter has proven itself a massively successful social media tool both for recreational and professional networking use. Equally as popular these days with businesses as celebs, the site has exploded into unprecedented popularity over the last 18 months.

But it’s not quite as simple as just logging on, typing up a short message about what breakfast cereal you’re having and then finding instant micro-blogging success. Nope! Gathering followers takes patience and a little imagination with those ‘Tweets’. However, there are plenty of hints and tips blog posts around for those looking for a little advice on getting people following them. I’m going to take a slightly different angle with this post and aim it at those who are feeling a little ‘social media suicidal’ and want to get rid of all their followers!

Yes, here’s exactly how to lose your followers in 5 easy steps!

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How Facebook Does E-mail Newsletters III

facebook logoThis is the 3rd part of a series analyzing the successes and failures of  Facebook in the art of writing and implementing e-mail newsletters.

In the first part, we analyzed an example of a Facebook e-mail newsletter that was a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.

In the second part, we analyzed the mistake that Facebook is doing by  by using a no-reply e-mail and hiding away its contact form from its users.

In this third part, we will discuss how Facebook Research did right and wrong when sending a recent survey e-mail on Tuesday, Apr 13, 2010 at 6:04 PM (HST).

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Is Facebook the Right Marketing Channel for You?

For a while organizations hesitated to jump on the Facebook bandwagon.

A couple brave organizations ventured into creating a Facebook Profile, Group or Page to manage its online presence on this social network.

However nowadays everybody and, even your mother, is present on Facebook.

On a daily basis, I receive questions at @idaconcpts, on whether or not a certain organization should have a presence on Facebook.  My answer is always the same, it depends.

It depends on:

1) Your objectives.

2) Your target audience.

On this post, we’ll address the second point: your target audience.

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Worldwide Use of Twitter Stats

What is Twitter?

Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access.

The use of Twitter’s application programming interface for sending and receiving text messages by other applications  such as Tweetie often eclipses direct use of Twitter.

Since its creation in 2006 by Jack Dorsey, Twitter has gained notability and popularity worldwide.

Here are some stats on the use of Twitter worldwide and the implications of these stats to Twitter’s future.

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5 Key Points about Social Media

social media bandwagonJump on the social media bandwagon!

For business, the rising popularity of Facebook, Twitter, and other social media networks presents a great opportunity for reaching out to their consumers.

As millions of people (e.g. Facebook reports more than 400 million active users as of March 2010), flock to social media networks to chat, flirt, swap photos, and talk with each other, companies have the chance to tune into these conversations.

Companies can pitch a product, gather consumer feedback, or test new ideas.

However, a lot of  hard working small companies don’t know how to get started. Here are 5 key points about using social media that every small business owner should know.

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What Twitter Users Want

twitter birdWhat do Twitter users want?

From obsessed Tweeterers to so called Twitter socialites to marketers, everybody wants to find out what is popular on Twitter right now.

Finally, thanks to Chitika, Inc. they all can put down the magical 8-ball and have some guidelines.

Who is Chitika?

Founded in 2003, Chitika (pronounced CHIH-tih-ka), is a full-service on-line advertising network serving over 2 billion monthly impressions across more than 80,000 websites.

How did Chitika find out what Twitter users want?

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What Facebook Users Want

What do Facebook users want?

From obsessed Facebook users to so called social media socialites to marketers, everybody wants to find out what is popular on this social networks.

Finally, thanks to Chitika, Inc. they all can put down the magical 8-ball and have some guidelines.

Who is Chitika?

Founded in 2003, Chitika (pronounced CHIH-tih-ka), is a full-service on-line advertising network serving over 2 billion monthly impressions across more than 80,000 websites.

How did Chitika find out what Facebook users want?

Continue reading “What Facebook Users Want”

Facebook Pages Stats and Updates

At the end of February 2009, Facebook launched Facebook Pages as a way to allow businesses and brands to strengthen their online image on Facebook and increase their potential interaction with Facebook users.

A Facebook Page looks very much like a regular Facebook Profile and there are several organizations and business that have one such as AT&T.

According to official figures from Facebook, there are:

  • More than 3 million active Pages on Facebook
  • More than 1.5 million local businesses have active Pages on Facebook
  • More than 20 million people become fans of Pages each day
  • Pages have created more than 5.3 billion fans
  • Average user becomes a fan of 4 Pages each month

No matter how impressive these figures are.

Apparently they are not enough for Facebook.  Here’s why.

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Why People Follow you on Google Buzz

Google Co-founder, Sergey Brin

You signed up for Google Buzz.

You had the option to start following the people that you e-mail and chat with on Gmail.

You used Google Buzz for a while.

Then something happened.

People you never heard about, started following you.

And following you more.

Why?

Here are some unedited responses from actual Google Buzz users to the question:

Why are you following me on Google Buzz?

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How Facebook Does E-mail Newsletters II

Does Facebook roll you the welcome mat?

In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the  Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.

Below is a snapshot of another newsletter release for Facebook Ads users on January 19, 2010:

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