Business & Marketing – Page 30

A Review of Online Casinos

Time Warner Cable has several funny TV ads for its Road Runner Internet service.

Comedian and actor, Mike O’Malley appears in many of them.

He’s on the left picture holding a happy monkey.

In one TV ad for Road Runner Internet service, Mike uses his high speed Internet service to explore the true potential of the Web including different people, cultures and online relationships…

BLACKJACK!

Suddenly we realize that he has been playing online blackjack this whole time.

There are several Paid and Free Online Casino options all around the Internet. Let’s take a closer look at the online casino industry to understand what is all about.

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Generating Sales Leads for Bulk Material Handling

William Darrell “Billy” Mays, Jr. was a TV direct response advertisement salesperson most notable for promoting OxiClean, Orange Glo, and other cleaning, home based, and maintenance products.

His distinctive beard and impassioned sales pitches made him a recognized television presence all around North America.

Billy Mays understood that nothing convinces a customer to buy a product than actual demonstrations of the product.

Video demonstrations are a savvy strategy for online retailers and wholesalers (e.g. bulk material handling) because the number of online video viewed has been steadily growing, as reported by eMarketer, and has a high click-through rate when compared to its alternatives.

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Good and Bad Birthday Emails

happy birthday email Yesterday was my birthday.

Yay!

I received gifts!

Yay!

I received one great birthday gift via e-mail and I felt like the kitty going “nom nom nom”.

I received one terrible birthday gift via e-mail and I felt like the kitty going “nooo it are my birthday”.

Here’s the story of one company that sucks at doing birthday themed e-mails, and another company that got its stuff together.

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How Shutterfly Does Email Newsletters

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Playing Scrabble online?

There’s an app for that.

Finding great local concerts?

There’s an app for that.

Writing great e-mail newsletters?

Sorry, there’s no app for that.

Actually, if you or your company thinks that there is an automatic way to do e-mail newsletters, there’s none.

That is why we need to learn from the pros and if there is one organization that is doing e-mail marketing right, it is the Shutterfly’s Wink team.

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Why Tech Geeks Don’t Love Math

Mathematics.

Math.

One of the first word that comes to mind is geek.

Geeks love technology but that doesn’t mean that geeks love math.

As a mathematics teacher for 3 years and a current GMAT instructor, I know too well the challenges of using technology in teaching math to students of any age.

Here are 2 important challenges when using technology in the math classroom and why tech geeks don’t necessary love math.

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What Consumers Want from Online Video Ads

There are 3 irrefutable facts about online video advertising:

1. The number of US online video viewers is consistently growing year after year.

2. In Europe, online video ads have the highest click-through rate out of all types of online ads. This trend has been observed in the USA as well, but there are no specific numbers, yet.

3. In the US, online advertising growth is the format that is expected to have the biggest growth.

Do YOU know what consumers want from online ads?

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How Facebook Does E-mail Newsletters II

In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.

Below is a snapshot of another newsletter release for Facebook Ads users on January 19, 2010:

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Shutterfly’s Wink Brings Your Photos to Life

During December 2009, while playing the iPhone app, Words with Friends, it was not unusual to find an ad promoting another iPhone called Wink.

What is Wink?

Wink is a great iPhone and web app developed by the guys and gals of Shutterfly.

This photo app truly brings back your pictures into your life by not limiting itself to one single platform (it works both on the iPhone and on the web, and they are currently working on apps for other smartphones) and by playing well with your photo collections on Facebook, Flickr, and, of course, your own computer. The best part about Wink is that it offers a tangible reward within 2 minutes after you play it: a printed photostrip™ that you can mail to anybody anywhere in the world for just $2.50.

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4 Steps to Get Started on Email Marketing

On early December 2009, a marketing intern at a Fortune 500 contacted me via LinkedIn and asked me how to get started on e-mail marketing. While responding to his message, I realized that it would be a good idea to share it with the readers of idaconcpts.

The first step is to get acquainted with the tenets of permission marketing and how to apply them to create permission-based e-mail marketing campaigns.

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How to Use Twitter in a Marketing Campaign

This is a question that I get on a daily basis.

Everybody wants to know the answer.

Here’s an excellent example of how to use Twitter efficiently and effectively in a marketing campaign.

Note: screen shots were taken by Amit Gupta from Photojojo. He’s an amazing entrepreneur and all-around-nice guy that I had the pleasure of meeting back in my iLovePhotos days. Here’s a great interview with Amit that I edited.

Twitter Marketing Campaign from MacHeist

From Wikipedia: MacHeist is a website that resells Mac OS X shareware. The site has become known for its marketing tactics. These tactics include challenges (or “heists”) that entitle successful customers to free software licenses and/or discounts, as well as the concept of selling software in a bundle that increases in size as more customers purchase the bundle. The site was founded by John Casasanta, Phillip Ryu, and Scott Meinzer.

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