Web Analytics – Page 6 – idaconcpts.com

Open Source Web Management and Design Tools

free web design tools Everything a web designer needs for free:

Designing and managing a website need not be an expensive affair.

There are several useful free and open source applications available for download that allow you to do everything from designing the graphics for your site to editing blog posts.

This list is not comprehensive, but rather provides the categories for each step of website management, as well as open source examples of tools you can use.

Special thanks to 34sp.com dedicated web hosting for their insight.

Continue reading “Open Source Web Management and Design Tools”

Daniel Footwear.com Has a Fresh New Look

At the end of last year all organisations were struggling to beat the credit crisis and keep consumers engaged with their brand. For e-commerce stores the challenge was harder as everything was taking place amongst a competitive World Wide Web platform, plus budgets for promotional and marketing activity became much tighter.

Daniel Footwear decided to invite SEO company, Blueclaw to re- style and improve their online retail store, with hope to gain an edge over their competitors and provide excellent consumer usability. The brief from Daniel Footwear covered the following issues.

Continue reading “Daniel Footwear.com Has a Fresh New Look”

4 Tips for Increasing PPC Conversion Rates

ppc marketing for beginners

[This is a guest post from Selena Narayanasamy. Follow her at @esvienne.]

PPC, or pay-per-click advertising is a hugely successful concept (originally) from Google. Pay only when an interested visitor clicks on your ad. The system allows for an incredible amount of control compared to other advertising mediums, and can be tweaked to perfection (if you are willing to spend some time on it).

—

The biggest challenge of PPC marketing is to maximize ROI – and as such it has developed into a science. Besides keyword targeting and ad copy, there are a number of additional factors that can be tweaked to increase PPC conversion rates:

—

Continue reading “4 Tips for Increasing PPC Conversion Rates”

Which Buttons are Packing the Punch?

[This is a guest post from Naoshi Yamauchi. Follow him at @Yamalytics.]

What this post is about

Example of using Google Analytics Track Event to get a deeper look at which buttons are generating the most impact.

I recently created a site www.naoshiyamauchi.com to share my thoughts on online marketing analytics. In July, 50% of my visits came from Twiter. 41% specifically from the ones I tweeted out. How do I know this? By tagging all the tweets I send out with Google Analytics tracking code, I can differentiate my own efforts from other traffic sources.

So let’s note that Twitter is the main driver of traffic to my site. It’s clearly working better than the other channels so far, so if my goal is to generate more traffic I should focus on getting more followers. I had a Twitter button on the sidebar, so at least that’s a start.

Continue reading “Which Buttons are Packing the Punch?”

SEO question: Soccer or Football?

There are some good SEO questions:

Apple or Mac?

IE8 or Internet Explorer 8?

E-mail or email?

For online marketers and SEO experts, this World Cup 2010 the greatest question of all is:

Should I optimize my English language sports website or blog with soccer or football?

The answer is: it all depends.

Depends on what?

Here are some insights into this critical question for the period June 11 – July 11, 2010.

Continue reading “SEO question: Soccer or Football?”

The Anatomy of the Long Tail Search

This is a guest post by Ben Hook, a search engine marketer and owner of UK based online marketing company, Navaro.

Udi Manber, Google’s VP of Engineering’s comment that approximately 20 – 25% of searches performed each day are completely new queries helps to highlight the increasing need to understand how your customers are going to be looking for your products or services on the long tail of searches.

Keyword research is essential to any search engine optimization campaign. It helps ensure the time and effort put in to attain those high rankings pays off with an increase in the amount of conversions received. The main focus of keyword research though, is to highlight the most rewarding keywords to focus on in terms of traffic driven, a job they do to the best of their ability.

Continue reading “The Anatomy of the Long Tail Search”

Turning Visitors into Customers: How to Persuade People to Submit Their Contact Details

boost conversion rate An online business will not make a sale every time a visitor lands on their website. Should they just accept that and allow the visitor to leave, hoping that they may return at a later date and make a purchase? No. The business should be doing everything they can to persuade every visitor to submit contact details.

Why Are Contact Details Important?

A visitor that leaves a site without purchasing may return at a later date – or so the business hopes. There is no guarantee that this will occur and leaving things to chance is not good business strategy.

Persuading a visitor to leave contact details now, allows the business to treat the visitor as a potential sales target, almost as they had already made a sale and may be interested in future purchases.

Leaving contact details shows a mild interest. The visitor has stated that they wish to be contacted – this is a golden opportunity to gain their trust and gently persuade them to become a paying customer. Contact details provide a source for the business to keep customers up-to-date with new products and promotions.

Continue reading “Turning Visitors into Customers: How to Persuade People to Submit Their Contact Details”

Average Email Campaign Stats of MailChimp Customers by Industry

Given that E-mail Permission Marketing: it works!, at idaconcpts, we’ve discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign.

After you’ve learned how to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics, you will need some email marketing benchmarks by industry to be able to properly evaluate the performance of your campaigns.

On July 2009, eMarketer provided a list of e-mail marketing open and click-through rates worldwide by industry and list size. Here’s an important update to these e-mail stats via Mailchimp.

Continue reading “Average Email Campaign Stats of MailChimp Customers by Industry”

U.S. and Brazil Lead Google’s Top 10 Censorship List

U.S. and Brazil lead Google’s Top 10 Censorship List.

Yes, you read that right.

Brazil and the U.S. are the respective #1 and #2 on Google’s Top 10 Censorship List.

China is hardly the world’s only Internet censor.

According to information released April 20, 2010 which excludes China and several other countries, Brazil and the US lead the world in the number of requests for user data and for the removal of content.

Below is Google’s Top 10 Censorship List.

Continue reading “U.S. and Brazil Lead Google’s Top 10 Censorship List”

Is Facebook the Right Marketing Channel for You?

For a while organizations hesitated to jump on the Facebook bandwagon.

A couple brave organizations ventured into creating a Facebook Profile, Group or Page to manage its online presence on this social network.

However nowadays everybody and, even your mother, is present on Facebook.

On a daily basis, I receive questions at @idaconcpts, on whether or not a certain organization should have a presence on Facebook. My answer is always the same, it depends.

It depends on:

1) Your objectives.

2) Your target audience.

On this post, we’ll address the second point: your target audience.

Continue reading “Is Facebook the Right Marketing Channel for You?”